Music Channel Part 3 - Branding
Wednesday, March 27, 2019
This is the third in a series of posts about analyzing YouTube music channels. Part 1 - Music Channel Introduction and Data Collection Part 2 - Analysis of Channel Activity Part 3 - Branding Branding Remember that we’re basing our channel the behavioral patterns of some other channels: TheSoundYouNeed MajesticCasual MrSuicideSheep Chill Nation Eton Messy MonsterCat MikuMusicNetwork Among their other patterns, we’re going use them as a base for how to brand our channel as well. …
Music Channel Part 2 - Stats
Tuesday, March 26, 2019
This is the second in a series of posts about analyzing YouTube music channels. Part 1 - Music Channel Introduction and Data Collection Part 2 - Analysis of Channel Activity Part 3 - Branding Your Questions, Answered We left off last time with a freshly created database full of information we could query. We sought to answer a few questions: How many videos should we seed our channel with? How often should we upload? Should we upload more than video at once? How long can we wait between uploads if something goes wrong? Channel Seeding? We’ll take the first upload date of each of our channels and see what their total upload count is: …
Music Channel Part 1 - Data
Monday, March 25, 2019
This is the first in a series of posts about analyzing YouTube music channels. Part 1 - Music Channel Introduction and Data Collection Part 2 - Analysis of Channel Activity Part 3 - Branding Background I often listen to new music on YouTube because their discovery systems unearth some occasionally great finds. After a while of listening there however you begin to realize that there are only a handful of channels that get recommended to you, and they all seem to just upload songs and let the views roll in, not unlike a radio DJ. Sometimes these channels become so successful that artists will begin to sign with the channels for exclusive releases, in effect turning the channels into a de-facto label. Some of these channels have even turned into de-jure labels, such as Proximity. …